It is now February and as we all know digital marketing is developing and changing at a breakneck pace. What are the digital marketing trends going to be for 2022? Would it be a successful strategy to only follow them as well?
We will figure this all out in our newest post today.
Without further ado – Let’s roll!
Question “numero uno” that we tend to get from our clients is: “Can our marketing plans be based solely on the potential digital marketing trends?”
The short answer is “no”.
In order to run successful digital marketing campaigns, no matter paid, organic, email, video, etc., you should have strong foundations.
This requires plans and techniques that have produced positive results in the past and are likely to do so again in the future. Don’t forget – the more time you devote to anything, the better you will become. Implementing a full strategy while also being flexible enough to include the most suitable upcoming trends is definitely going to be beneficial for your overall digital marketing efforts. Although we cannot give you a certain “recipe for success”, be sure we will try our best to help you develop your digital channel strategies in the best possible ways.
As mentioned, digital marketing is extremely fast-paced. We chose to present to you a more solid approach that marketing will go on during next year. Today, we will outline the top four digital marketing trends, which are not just going to be one-offs.
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Interactive content for the win.
It should come as no surprise that interactive content plays an important role in striking out in today’s market. Audio and video material is rapidly expanding and gaining in relevance year after year. Furthermore, when it comes to marketing, you must constantly keep social media in mind.
Brands can approach customers in a more engaging way thanks to social media, which has changed a lot, especially when it comes to brand representation, customer communication and overall feel. Nowadays, consumers, want to feel like a part of something and connect with the businesses and brands they deal with. However, they want more than just a block of text. They want to be entertained, which may be delivered through interactive marketing.
There are a variety of effective and interesting ways to create interactive marketing. You may find success in questionnaires, quizzes, and polls for example. These aid with the collection of data while also attracting the attention of your potential customers.
Virtual reality (VR) films and augmented reality, for example, have opened up even more opportunities, allowing marketers to be more inventive in their attempts to capture customer attention.
Whichever route you go for, make sure that it fits your overall branding, marketing plan and messaging.
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Jumping onto digital marketing trend number two: Email Marketing
Email is one of the most crucial tools in digital marketing, despite its lack of attractiveness compared to other channels. For most individuals, it is even seen as a key path to success that will require extra investment in 2022. Email marketing’s popularity can be attributed to a number of factors, including:
- Automation
- Personalization
- Privacy
- Visibility
Much of the process can be automated via email, which is wonderful for businesses of all shapes and sizes since it provides regular contact between brands and consumers with little effort. Despite this, personalizing the content and frequency of email correspondence is still simple. Plus, by its very nature, email is both private and public. One thing to keep in mind regarding email marketing is that it demands the same amount of thinking and consideration as any other marketing strategy. It should be well-designed and interactive as well as interesting. Email is vital, and the content that is sent out should be held to the same high standards as any other marketing medium.
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Artificial Intelligence (AI) to improve optimization.
Artificial intelligence is becoming increasingly ubiquitous in marketing, which should come as no surprise. After all, malware has permeated everywhere else in the digital world and is continually getting bigger and more complicated. It is behind numerous services nowadays, including chatbots and search engines.
AI is capable of a wide range of tasks, including evaluating consumer data, which may assist firms in determining the number of key details about how customers find their products and where they can improve their efforts. However, it extends beyond that, assisting in the provision of benefits such as:
- Increased client satisfaction
- Improved decision-making
- Cost-cutting
- More productivity and efficiency
Google, too, is a firm believer in AI, employing it in its search engine to improve results. The search engine can now handle more complicated searches and offer better results according to their latest MUM upgrade. It even takes into account the user’s purpose while retrieving results, making search intent crucial to content. As a result, many businesses are turning to artificial intelligence (AI) to figure out how customers find their products and what they can do to increase organic traffic using tactics such as content optimization. If you want to compete with the big boys, you’ll need to include AI into your marketing plan.
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The Use of Video Marketing Is Always In Style
There are no indicators that the video marketing boom will fade away anytime soon. In 2022, having a video presence to assist you to sell products and services is just as crucial as it has ever been, if not more so.
People watch videos all across the world, with more than 80% of internet users in the United States watching videos at least once a month. Those figures hold true on a daily basis, with more than half of customers watching videos on a daily basis. And the fact is that they are hungry for more.
Video content is popular because it is simple to watch, and it is beneficial to marketers since it promotes user engagement and retention more than text. That is why videos are used by more than 80% of firms as a marketing strategy.
While you would immediately think of YouTube when you think of video marketing, it is much more than that. You can make video postings or incorporate them as part of a page on YouTube, but you can also produce them on other platforms. Furthermore, once you have a video, you may use it in a variety of ways, including:
- It should be transcribed and published as an article.
- As a podcast episode, use the audio.
- Attach it to get more people’s attention.
Video marketing may be used with other digital marketing trends to create extremely engaging and effective marketing campaigns. Furthermore, live feeds have the potential to be just as impactful. People enjoy watching stuff, so provide it to them.
Here are some tips we have for you to help your digital marketing activities grow in 2022.
Use multiple platforms for your marketing activities.
There will be a lot more trends to come, and as the market moves at a breakneck pace, you may feel a little pressured. However, omnichannel marketing is one digital marketing trend that is ought to stay with us for quite some time.
The goal of omnichannel marketing is to provide customers access to your products across several channels. You want them to be linked as well. Utilizing omnichannel marketing and expanding the overall activities may help you with your customers’ engagement, increase sales and retention rates.
Always thrive to provide a personalized experience for your customers.
You can use email, content production (i.e. blogs) and products to promote your brand and make it personalized for each individual you are approaching. For example, if you target people who are interested in living a healthy lifestyle, you should use content that is highly relevant and suited for their needs to get the desired results.
Well, folks, this is all for today’s post. We will keep you posted on all upcoming trends and digital marketing news. Don’t forget to follow us.