A lot of people come to us asking whether it is possible to generate leads on Instagram. This is why we prepared a few actionable tips for you to follow in order to gain more followers and more business from one of the most powerful social platforms in this digital age.
With over 800 million users, Instagram gives marketers access to a broad global audience.
This, however, does not mean that converting followers into customers will be an easy task. It will take more than just regular posts and use hashtags.
You can find the main tools for a strong, all-round marketing strategy to drive more sales on Instagram below:
Optimize your Instagram profile
The key to the success of any social marketing campaign is having a well-optimized profile. Your Instagram profile is usually the first impression that users get of your business. Therefore, it should reflect your brand. This can be done by using an easily recognizable photo or business logo that followers can see and associate with your brand straight away.
Other than the profile photo, ensure your bio gives users a reason to follow you as well as a clear outline of what you do. Your bio should be a well-written description of your brand, containing a link to your website or a high-converting landing page and a clearly outlined CTA.
Share valuable content consistently
The best type of content you can create is one that adds value to your target audience. By doing this, you create trust in people and you actually help them. Furthermore, brand owners and creators should focus on adding more value to their content rather than just being promotional.
Creating value for your audiences will also enhance the level of engagement, increase your followers, and inevitably gain more leads.
In other words, the more value you provide, the more fruitful your lead generation efforts will be.
Engage with your audience
Engaging with your followers is one of the most effective ways of growing your Instagram account as well as generating more leads. The easiest way to do this is to respond to comments on your posts, re-share stories that you were tagged in and be there for your audience. It is also great to interact with the people YOU follow. Just be yourself, be friendly and approachable.
Include a call-to-action in your posts
Having a compelling call-to-action (CTA) in your posts is a must as it encourages your followers to take action – your desired action.
As Instagram is a highly visual platform it’s good to embed your call-to-action into the image you are posting. The aim is to grab your user’s attention while they scroll through their feeds. You should just get creative with your CTA.
If you are promoting or advertising a product, for instance, you can have “Shop Now” as the CTA with the products page as the landing page.
This makes it easier for users to make a purchase without visiting your website or finding the link in your bio.
Video Content
A video is worth a thousand leads. Video content can be an extremely valuable part of building your brand. Delivering your message through video continent is more powerful and much easier to do if you do it right. What you need to keep in mind is that, on average, users only watch about a third of the way through Instagram videos. This means that you must grab your audience’s attention in the first few seconds of your video.
Bonus tip: Place your CTA early on but make sure it shows up at the right moment.
We have also prepared a few “Pro” tricks that will make your life much easier:
- If you are after a large number of leads, add a CTA to an educational video. This will make it easier to get people new to your product in your funnel as well as reach a wider audience.
- If you want to focus on quality, rather than quantity, then you should add a CTA to highly targeted ads. For example, you could create short video tutorials showcasing the special features of your products/ services. These types of ads will appeal to “in-the-know” buyers, therefore they will be more qualified, as they already know what your product/ service is about.
- Make sure you place your CTA at the “perfect” point in your video. For example, CTAs placed at the end of a video tend to generate better quality but less quantity leads, whereas “midroll” CTAs have a slightly higher conversion, though the quality of leads may not be as good.
- Try not to interrupt your viewer’s attention.
If you need any help with your social media, digital strategy or your overall digital presence, do not hesitate to contact us. We are here for you!