TikTok took the world the world by storm in 2019 and since then we have seen it grow and evolve further day by day. Nowadays the majority of trends we see on social media come from TikTok. Viral hashtags, challenges, dances, and all types of fun challenges are all part of the social media app’s lexicon. There is always a fresh trend making waves on the platform at any given time, so it might be difficult to keep up with the current TikTok trends at times.
Creating a viral trend for a brand is the quickest approach to increase brand awareness. Millions of views and thousands of new followers can be generated just by a single viral campaign. Furthermore, trends assist both brands and creators in becoming more relevant on TikTok.
We highly advise you to start marketing your business on TikTok, if you haven’t already. It’s a channel that you should explore.
So is TikTok dictating the trends nowadays?
The short answer is yes. TikTok is powerful and it’s fair to say that a lot of the social media trends we see this year came from TikTok. The Squid Games trend is a very recent example of creating a huge hype. The platform even started influencing the music industry and according to Business Insider, TikTok is an “essential promotional tool for music artists and record labels”.
Awesome, but how can we create a TikTok trend as well?
We are not going to lie – it’s not easy as there are millions of creators out there who produce great quality, relatable content. This being said does not mean it is impossible.
We will look at how trends are born on TikTok and the top three factors that contribute to their creation on the platform.
Well, let’s get started.
TikTok’s main trends happen when there is a relatable topic, for example, a show we are all watching, a song that we all know and sing in our heads, maybe even work or customer-service related situations. There isn’t a simple guide to go through the steps of a successful TikTok trend, but we will go through some of the factors which can help get you out there.
Just a small side note here – if you have decided to try TikTok out, just ensure the content you will create is engaging, relatable and fun.
Factor numero uno: Music
One of the simplest methods to start a new TikTok trend is to use famous songs. Because most videos generated on TikTok are paired with music, songs easily become popular. When TikTokers make new videos, they frequently base them on a song’s verse or a popular melody.
This being said, not all songs will become popular on TikTok. Just because a song is big on the radio charts doesn’t mean it will do well on TikTok. For that to happen, the track must be suitable for the platform.
How so, you may ask?
It’s very prominent that songs that do well on TikTok typically contain catchy choruses, melodies or lyrics that can be acted out. Songs that are simple to dance to or lip-sync also get quite popular on TikTok.
When the algorithm detects that creators are using a specific piece of music in their videos, it will present it to a wider audience. More TikTokers are then likely to be inspired to make videos using that sound. The sound then grows viral and becomes a trend as a result of this chain reaction.
For example, Jason Derulo’s Savage Love was one of the most popular songs on TikTok. The song’s hook is quite memorable, therefore hundreds of TikTokers have made dancing videos while listening to the song’s hook. The sound has been used in over 6.2 million videos & its hashtag – 1.7 billion times.
Great, so using viral music – check, what’s next?
Going onto our second factor of the day, a very important one:
Your Video concept
The concept of your video is one of the most important steps when it comes to making it popular. Furthermore, when a video relates to a popular category within TikTokers, it is more likely to become trendy. The most popular content genre on TikTok is entertainment. There have been over 450 billion views on videos connected to entertainment.
For instance, the newest trend on TikTok is now #nothinghurtslike with 8million views.
The top ten TikTok categories by hashtag views can be seen below:
- Home Reno/DIY
- Beauty & Skincare
- Cooking & Recipes
- Life Hacks, Advice & Wellness
Number three: Create a challenge
A good challenge usually gets TikTokers excited. One of the most popular TikTok trends is challenges. They are popular because they are simple for TikTokers to imitate. A TikTok challenge may come in any shape or form. Dance choreographies, lip-syncing to a famous song or playing out a specific moment from a movie, a comedy sketch and so on.
Challenges are entertaining so when TikTokers see their friends or people they follow participating in a challenge, they will want to join too. This in its turn will get the challenge to develop quickly, the algorithm starts working in its favour and et voila you have a viral phenomenon.
The key to developing a viral challenge is to make it simple to recreate and enticing enough for TikTokers to join in.
TikTok is the hottest social media platform out there at the moment. If you wonder whether or not TikTok will make you trendy – well, you have to try and see. Jump on the trend wagon and get show your brand to the world.
In this article, we have seen a few of the factors that can help you become the new TikTok trend. Don’t forget our note above, create content that is relatable, fun, engaging and easy to participate in.
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